Sometimes the buzz around social media marketing can be deafening, drowning out the common sense and letting only the hype get through. Everyone’s got questions about what works best, but perhaps the first question to ask is, “How do you measure its success?” To begin answering that question, Ryan Deutsch, VP of Emerging Media, posted [...]

Many marketers are finding great benefits in the utilization of the statistical idea of “long tail” marketing. “Long tail” marketing is based on the principle of marketing a product outside of the very broad search spectrum. A more detailed search will get more detailed results. Those marketers who utilize extensive specifics, tend to cater to [...]

“CRM” is an acronym with several possible meanings in the business world, but for our purposes it stands for Customer Relationship Management. It’s a broad term for a series of very specific tasks. The immediate goals of CRM are to organize sales activities into a useful system and nurture relations with a customer. The larger [...]