Facebook is changing, trending up and down, growing for certain demographics and shrinking for others. Recent data has shown us that while facebook is dying (kind of) for the 18-24 year old crowd it is also growing rapidly as a small business tool. In fact, HubSpot’s newly released “State of Facebook for Business Report” states [...]

As the number of consumers using Google, Yahoo or Bing to search for local small businesses increases the importance of performing basic SEO on small business websites is also increasing. In other words, the way people search for local services is changing and as small business owners we need to make sure we are ready [...]

Binghamton Marketing has been working on developing a lead nurturing program for one of our biggest clients. I thought I would take some time and share with other small business owners some basics of lead nurturing. Some of this content has been paraphrased from Marketo’s “The Definitive Guide to Lead Nurturing.” Marketo is a marketing [...]

In a recent article by eMarketer, a few of their analysts spoke on upcoming trends in marketing for the year 2010. I thought I would put a small business spin on some of the items that they have uncovered in order to show you how the trends will potentially affect marketing your small business. Video [...]